BMW’s Very Bizarre Marketing Stunt

Mr. Christopher from Gwinnett Subaru covering the Gwinnett BMW side of the automotive industry. BMW doesn’t have any real negative strikes against them in the public eye with exception to few improprieties here or there. So some find it odd that for some reason, BMW decided to go all out on their latest marketing stunt smack in the middle of the Red Square in Russia right in front of the Kremlin to unveil their BMW 7 Series. As AutoBlog’s Chris Tutor explains, they could have hidden it under a burlap sack and still maintained the customer loyalty that rabid BMW fans display on a regular basis.

BMW built a 40 foot high glass and acrylic hourglass filled with 180,000 steel balls at the top. Buried within those steel balls was the BMW 7 Series car. Then on July 8th, BMW invited 400 guests to witness the unveiling by releasing the steel balls which slowly dropped to the bottom of the hourglass to unveil their latest creation. Many wonder why it was necessary to use such an extravagant tactic, but BMW simply insists that it’s their commitment to quality and that the hourglass symbolised their tagline of “Never Stand Still”.

BMW appears to have released yet another superb vehicle and you can read more about it here. Europe will get 5 models to choose from, whereas the U.S. will only see 2 versions of the 750 model. Regardless of reasoning or just sheer madness, the newest additions to the BMW Series 7 boasts 32 miles to the gallon even though it’s not a hybrid. So maybe car manufacturers should pay attention to what’s going on under the hood of this new series, because this may just be something that the greenies can get behind.

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